With over 20 years of experience in transfer pricing and international tax, Nithya founded VSTN Consultancy to build a firm that delivers visionary, conflict-free, and globally aligned solutions to multinational corporations. The mission has always been to combine deep technical expertise with practical, business-focused strategies that help clients navigate the complexities of global tax landscapes.
At VSTN, we operate with an inverse pyramid structure, where senior leadership is directly involved in every client engagement. This reflects her belief that personalized attention, strategic insight, and integrity are essential to delivering exceptional outcomes. As an independent advisory firm, VSTN is free from audit-related conflicts, allowing them to provide unbiased, high-quality advice tailored to each client’s needs.
Over the years, she has advised high-profile multinational corporations on a wide range of transfer pricing matters, including:
- Transfer pricing compliance, litigation, and Advance Pricing Agreements (APAs)
- Complex planning assignments involving marketing intangibles, share valuation, risk adjustments, and start-up losses
- Application of statistical techniques to resolve transfer pricing challenges
- Development of dynamic transfer pricing policies, including supply chain structuring and business model conversions including evaluation of exit charges
- Leading BEPS initiatives for India-headquartered multinationals
Beyond advisory work, she has contributed extensively to the profession through thought leadership. Some of the publications include:
- Articles in International Fiscal Association (IFA) Journal, International Tax Review, Taxsutra, CASC and NDTV
- Co-authored book: “Transfer Pricing Law and Practice in India including BEPS” (CCH)
- Co authored Research paper in IOSR Journal of Economics and Finance on the Indian transfer pricing landscape
- Contributed to the BCAJ Journal on transfer pricing in the automotive sector
Nithya has been honored as a “Highly Regarded” Practitioner by International Tax Review (ITR) in the World Tax Rankings and has been nominated for the “APAC and EMEA Transfer Pricing Practice Leader of the Year” award.
VSTN Vision
To be the most trusted global transfer pricing advisory firm, delivering strategic clarity, technical excellence, with unwavering integrity.
At VSTN, we are committed to helping clients thrive in a rapidly evolving international tax environment. Our global footprint, deep expertise, and client-first approach make us a reliable partner for businesses seeking clarity, compliance.
Our Services
As a Global Transfer Pricing Firm, VSTN Consultancy offers comprehensive solutions across the entire transfer pricing value chain. Our services are designed to help multinational corporations align their pricing strategies with transfer pricing regulations while optimizing operational efficiency and minimizing risk.
- Intercompany pricing policy design
- Supply chain structuring
- Drafting of intercompany agreements
- Implementation and operational alignment
- Year-end documentation and certification
- BEPS compliance (Master File, Local File, Country-by-Country Reporting)
- Benchmarking studies
- Key Management Personnel (KMP) payments in Middle East
- Safe harbour filings and audit defense
- Advance Pricing Agreements (APA)
- Mutual Agreement Procedures (MAP)
- Pillar 1 & Pillar 2 impact analysis
VSTN Consultancy Global Transfer Pricing Firm Profile here
