Brazil

Firm overview

PFM Associados is focused on listening and adding value to its clients, offering a range of services with a single objective: to achieve results that exceed expectations.

Our purpose is to listen and fully understand our clients' problems and issues, to deal and implement technology tools that can be predictive, while also helping to manage compliance issues, reporting and filing costs. We aim to provide a seamless level of client service by adopting an innovative approach, proposing alternatives that effectively add value.

Our vison is to deliver added value through a concise and pragmatic approach, to be seen as a reliable alternative that is always open to listen and learn from our clients.

The firm has four brand pillars that form the base of all its actions and define its culture. They are the way by which the firm acts with each other and with clients.

Excellence - To practice the highest professional standards and to provide a seamless experience when interacting with clients, professionals, partners and the business community. We are committed to excellence in every activity we engage in and service that we provide.

Ethical Behavior and Integrity - Always act with ethics and integrity in all our services, decisions, negotiations, communications, market positioning and everything else we do.

Mutual Commitment - Focus on developing and nurturing a genuine collaboration spirit among our work groups, professional practices and leaders.

Diversity - Key element to embrace new ideas, promote innovation, develop our people, build our brand and have a relevant role in our community. Professional growth is based on merit, personal commitment and effective contribution to our clients and to the firm.

Firm overview

Martinelli Advogados is recognised for its work in the tax area, especially in administrative and judicial disputes. Clients even recognise the high level of service provided by the professionals at all stages. Based on this solid foundation, the firm has invested in the growth of its transactional areas to strengthen its full service to clients. This strategy ensured results in areas such as M&A and capital markets, with an emphasis on structuring credit for agribusiness and work focused on the country's main agricultural cooperatives, as well as work in litigation and the expansion of teams and partners in all practices.

Internally, the firm underwent a restructuring of its governance, with the aim of promoting a positive transformation for employees, clients and society. More management committees were created with the participation of various lawyers and the corporate structure was adapted, promoting an increase in the number of partners, a way of making the firm more participatory and promoting solidity for the future of the company.

The increase also guarantees closer service and more efficient management in the 18 units – the presence in the main Brazilian cities becomes an important advantage in the strategic relationship with clients. Martinelli even recently opened a unit in Sinop, in the state of Mato Grosso.

Also as part of the strategic changes, Martinelli invested in modernising its units, focusing on spaces for integration and collaboration between teams, and in technology and innovation, especially in the use of Artificial Intelligence (AI) and data analysis to optimise the work of teams and improve customer service.
As part of its expansion strategy, Martinelli has strengthened its cross-border offer, with an intense schedule of visits to international clients, partners, prospecting agents and financial institutions.

Proximity facilitates legal advice for foreign clients, generating effective results at all stages regardless of the border. It also maintains a close and collaborative relationship with important international associations such as the IBA (International Bar Association) and the UIA (International Association of Lawyers).

It is worth noting that Martinelli Advogados, which already has a history of almost ten years of partnership with clients in the Northeast, has expanded its presence in the region. The project, led by partner Clarissa Mendes, is a way of getting closer to our clients and partners.

It is worth mentioning that the geographical expansion allows us to serve more than 5,000 clients in all strategic sectors of the economy, including agriculture, energy, transportation, technology, among others, which also gives us a broad view of the Brazilian market. With this, it reinforces its objective of being close to companies, promoting humanised service and aware of the challenges and characteristics of each region where it operates.

Management

Lawyer Juliana Martinelli, who specialises in corporate law and M&A transactions, has been at the helm of the firm since 2020, with a management focused on growth and diversity, as well as continuous investment in innovation and technology. The firm has executive committees made up of several partners, who cover the following areas: business, customer experience and marketing; people; units; technology; and risk and compliance.

Offices

Martinelli Advogados operates an extensive strategic network of offices, located in important regions for the national economy. It is present in seven states and the Federal District: Belo Horizonte (MG); Porto Alegre, Caxias do Sul and Passo Fundo (RS); Florianópolis, Joinville (2), Criciúma, and Chapecó (SC); Curitiba, Maringá and Cascavel (PR); Sinop (MT); São Paulo, Ribeirão Preto and Campinas (SP); Rio de Janeiro (RJ) and Brasília (DF).

Social responsibility

Martinelli promotes social responsibility actions organised through the Martinelli Institute, helping to develop civil society organisations that impact the lives of children and adolescents in the cities where it operates. In addition to its pro bono work in organising the governance of these entities, it also helps to raise tax funds. It is important to note that the Martinelli Institute has been a signatory member of the Santa Catarina National SDG Movement since 2020.

Firm overview

Ayres Westin Advogados has been operating in the market with a clear purpose: to go beyond traditional lawyering to act as true business consultants, offering our clients complete legal and business solutions to complex issues, based on a highly specialized team that combines academic excellence and technical knowledge.

With unparalleled expertise and recognized by the main legal publications, the firm's work goes far beyond simple advice and planning. We bring together in-depth knowledge in the areas of Corporate, Mergers and Acquisitions, Capital Markets, Regulatory and International Trade, among others, to offer our clients true business consultancy.

Ayres Westin Advogados' service model is focused on fully supporting our clients, positioning ourselves as a true strategic partner in building and making businesses viable. We are committed to getting to know our clients in depth, understanding their operations and adapting our services to the needs and evolution of each sector. In this way, we can offer complete solutions that go beyond legal matters.

Based on the vision of our partners, we offer highly specialized and customized solutions, combined with the structure and technology needed to serve the largest Brazilian companies, as well as global companies that operate in the legal sector.

Firm overview

Mello Torres is a full-service firm that allies the expertise of renowned professionals with deep experience in the corporate and financial world and the enthusiasm of the new generation of distinguished lawyers with solid academic background and international experience.

We stand as a valued strategic partner for our clients with a hands-on approach, providing highly technically and business oriented legal advice, with an acute sense of market practices.